
FULLY CUSTOM BRANDING & WEB DESIGN PROJECT
Barbara Iuliano – Starland Coaching

Barbara Iuliano
FULLY CUSTOM DESIGNED WEB DESIGN AND BRANDING.
Sadly, Barbz had changed her branding and web design many times but was always left unsatisfied with the results.
Her old website was very minimal and really didn’t speak to her ideal clients … or even her.
She didn’t like her branding and felt it didn’t match her personality or her business mission and so needed something more high-end, classy with a spiritual touch.
Barbz really wanted to bring in her own spirituality into her business but wasn’t sure how to do this on her own. She also wasn’t sure how to give a high-end vibe while speaking directly to those who understood spirituality, manifesting and business strategy.
FULL PROJECT TIMEFRAME:
6 Months To Complete

Old branding and website.

Old branding and website.

Old branding and website.

Old branding and website.
NEW BRANDING
COLOURS & TEXTURES

HIGH-END AND VIP FEEL WITH A SPLASH OF VIBRANCY
Barbz really wanted to get a high-end, VIP feel to her new branding but still wanted a splash of vibrant colour.
She also wanted to have a spiritual feel without it being too over powering.
I teamed up the deep royal blue, coral and light gold together to really embrace that high-end look and feel. The lighter shade of aqua brings a fun and vibrant feel to the whole brand.
I’m obsessed. I’m so grateful. I love it so much.
I can’t believe I finally have a brand and site that fully represents me and my business. You’re AMAZING and I’m honoured that you’ve given me the opportunity to work with you.
Seriously, this is just so perfect.
BRANDING BOARD
Barbz wanted to bring more of a “new-age spiritual” touch to her branding but not so much that it would put off non-spiritual people. She felt her old branding didn’t feel like her at all so it was important for me to create a visual brand that she would adore and feel totally aligned to.
MAIN LOGO

ALTERNATIVE LOGO



SUBMARK LOGOS



TYPOGRAPHY
Paris Duo Font
Paris Duo Font
BRANDING MOCK-UPS



BRAND SHOWREEL
NEW WEB DESIGN
WEBSITE DESIGN & DEVELOPMENT

Barbz really wanted her website to FEEL interactive when people come to visit so adding custom coding to make certain elements move, change and morph into something else while scrolling was what we did to bring that to life.

TOTALLY UNIQUE & CUSTOM DESIGN
It was vital for me to create a totally unique and custom website for Barbz. One that would show off her amazing talents as a coach but also her unique style and stunning new brand.
Barbz brought many awesome ideas to the project which allowed me to get very creative with the design and the layout of the whole site.
From start to finish, the whole site was custom designed.
This meant I had to design & create many unique graphics, images and photos for each page.
It took a lot of work but as you can see, the results have been amazing.








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